All of the following are components in the tracking step in the DATA process EXCEPT:
A) develop transaction data.
B) create activity timelines.
C) measure transaction precursors.
D) establish baseline comparisons.
E) identify the investments required for specific activities.
Correct Answer:
Verified
Q54: _ tracking is conducted after an activity
Q55: The most accurate form of tracking is:
A)
Q56: _ use(s)residual data.
A) Only forward tracking
B) Only
Q57: The return on earned media model:
A) takes
Q58: If the BVI:
A) is greater than 1,
Q60: If the BVI:
A) is under 1, the
Q61: The degree of engagement that people feel
Q62: Customer satisfaction and retention are examples of
Q63: The sheer number of Hershey's Bliss Facebook
Q64: _ provides the types of branded messages
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