________ allows a marketer to compare its performance on some dimension to other things,such as how competitors are doing or how its own efforts fluctuate over time.
A) BVI
B) ROI
C) A baseline metric
D) AEV
E) A measurement map

Question

Quizplus · Accepted Answer

A baseline metric is a measure that serves as a starting point for comparison. By using a baseline metric, a marketer can determine whether their performance has improved or deteriorated over time, or how it performs compared to competitors or industry benchmarks. ROI (Return on Investment) is a financial metric that calculates the return on investment for a specific marketing activity or campaign. BVI (Brand Value Index) and AEV (Average Engagement Value) are metrics that measure the value and engagement of a brand's interactions with consumers, respectively. A measurement map is not a commonly used term in marketing metrics.

________ Allows a Marketer to Compare Its Performance on Some