If a brand wants to capitalize on the echo effect,then they should NOT be willing to sacrifice message control of the brand.

Name: If a brand wants to capitalize on the echo effect,then they should NOT be willing to sacrifice message control of the brand.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

The echo effect involves leveraging user-generated content and word-of-mouth, which often requires brands to relinquish some control over their messaging to allow for authentic consumer interactions and amplification.

If a Brand Wants to Capitalize on the Echo Effect,then