Asch (1946)found that some traits (central traits)perceived in others strongly affect how we decide if other traits also apply.For example,we are more likely to judge Mary as 'generous' if we also believe that she is

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Asch found that central traits strongly affect our perception of other traits. In this case, warmth is a positive central trait and is likely to influence our perception of Mary as being generous. In contrast, coldness is a negative central trait and is unlikely to influence our perception of Mary as being generous. Politeness is not a central trait and therefore may not strongly influence our perception of Mary as being generous.

Asch (1946)found That Some Traits (Central Traits)perceived in Others Strongly