After the Second World War,research into persuasive communications dealt with several important factors.Two of these were

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Research into persuasive communications after WWII focused on the source of a message (i.e., who delivers it) and the message content. Factors such as message vitality and ethnicity of the target were not predominant themes in this research. Classical conditioning and audience reaction were studied in the context of persuasion, but were not among the two important factors mentioned in the question. Leadership and group structure were also not central to research on persuasive communications after WWII.

After the Second World War,research into Persuasive Communications Dealt with Several