Consider a simple promotional message such as 'Take in a great view - Bungee Jump!' According to Chaiken and Eagly (1983),the most effective medium to spread it is

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TV is considered the most effective medium for spreading promotional messages because it combines both visual and audio elements that can capture viewers' attention and leave a lasting impression. In this case, the thrilling nature of bungee jumping can be better conveyed through visuals, making TV the best choice for promoting it. While radio and print can be effective for certain types of messages, they may not be as effective in conveying the excitement of an activity like bungee jumping.

Consider a Simple Promotional Message Such as 'Take in a Great