The subjective nature of service quality means that ______.
A)the same service may be viewed differently by different customers
B)different services are viewed in an identical fashion by different customers
C)it is easier to assess service quality than product quality
D)it is easier to satisfy service customers than product customers

Question

Quizplus · Accepted Answer

Service quality is subjective and varies from person to person. This means that the same service may be viewed differently by different customers based on their expectations, perceptions, and experiences. Therefore, it is important for service providers to understand their customers and customize their services to meet their individual needs and preferences.

The Subjective Nature of Service Quality Means That ______