Which of the following statements correctly pairs the term with its description?
A)order winner: competitive criterion that must be present in a product for it to be a viable competitor in the marketplace
B)order qualifier: competitive criterion of a product that causes a customer to choose it instead of a competitor's product
C)order winner: competitive criterion of a product that causes a customer to choose it instead of a competitor's product
D)order winner: competitive criterion of a product that causes a customer to reject it instead of a competitor's product

Question

Quizplus · Accepted Answer

Order winner is the competitive criterion that causes a customer to choose a product instead of a competitor's product. Order qualifier is the competitive criterion that must be present for a product to be a viable competitor in the marketplace. Option A wrongly describes order winner, while option B describes order qualifier. Option D is completely incorrect.

Which of the Following Statements Correctly Pairs the Term with Its