In launching a product,it is not particularly helpful if ______.
A)the company describes the technical capabilities and features of the product in its advertising
B)the company describes the features the product in its advertising
C)the company advertises the locations where the product is available
D)the company advertises when the product will be available

Question

Quizplus · Accepted Answer

Simply describing the technical capabilities and features of a product in advertising does not necessarily answer the question of why customers should buy it or how it will benefit them. It is important for companies to also highlight the unique value proposition and benefits of the product.

In Launching a Product,it Is Not Particularly Helpful If ______