Which of the following types of innovation is likely to create new and often unexpected markets?
A)sustaining innovation
B)disruptive innovation
C)incremental innovation
D)gradual innovation

Question

Quizplus · Accepted Answer

Disruptive innovation typically creates new and unexpected markets by introducing a new product or service that initially targets a small and niche market but eventually disrupts the existing market and its dominant players. Sustaining, incremental, and gradual innovations typically improve and enhance existing products, services, or processes without creating entirely new markets.

Which of the Following Types of Innovation Is Likely to Create