The process of accurately determining what the customer wants and then coordinating the processes and procedures within the firm and across its supply chain to meet customer needs is called ______.
A)demand forecasting
B)demand management
C)demand planning
D)demand creation

Question

Quizplus · Accepted Answer

Demand management is the process of understanding the customer's needs and coordinating the firm's processes to meet those needs efficiently. Demand forecasting involves predicting the consumer demand for goods or services over a period, while demand planning aims to manage supply and forecasted demand to match. Demand creation involves stimulating customer demand through marketing and advertising. Therefore, the best option here is B.

The Process of Accurately Determining What the Customer Wants and Then