Ethnocentricity facilitates the establishment of new businesses abroad.

Question

Quizplus · Accepted Answer

Ethnocentricity is the belief in the superiority of one's own ethnic group. This belief can lead to a lack of understanding and appreciation for different cultural norms and practices, potentially making it more difficult to establish successful businesses abroad. A more culturally sensitive and adaptive approach may be more effective in these situations.

Ethnocentricity Facilitates the Establishment of New Businesses Abroad