Which of the following variables involved in market-potential analyses allows managers to rank countries from the largest to the smallest,regardless of a particular product?

Question

Quizplus · Accepted Answer

Market size allows managers to rank countries from largest to smallest, without taking into consideration a specific product. Market growth rate and market intensity are product-specific variables, while market consumption capacity is not commonly used in market-potential analyses.

Which of the Following Variables Involved in Market-Potential Analyses Allows