Ninety percent of a speech happens before it is delivered.

Name: Ninety percent of a speech happens before it is delivered.
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This is a commonly accepted principle among public speaking experts. The bulk of effective speech preparation involves researching, organizing, and rehearsing the content, as well as considering the audience and setting. The actual delivery of the speech is important, but it is only a small part of the process.

Ninety Percent of a Speech Happens Before It Is Delivered