The bottom-of-the-pyramid (BOP) concept proposes that corporations can alleviate poverty and other social ills, as well as make significant profits, by selling to the world's poorest people.

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The BOP concept suggests that corporations can create sustainable business models that also help address poverty by providing goods and services to the world's poorest people. This approach has been embraced by many businesses as a way to tap into new markets while also having a positive social impact.

The Bottom-Of-The-Pyramid (BOP) Concept Proposes That Corporations Can Alleviate Poverty