Mingles, Inc.concentrates its efforts on its target market of 18- to 25-year-olds.It is using Porter's __________ strategy.
A)focus
B)differentiation
C)cost leadership
D)multidomestic
E)universal

Question

Quizplus · Accepted Answer

Porter's focus strategy involves concentrating on a narrow segment of the market (in this case, 18- to 25-year-olds) and tailoring products and marketing efforts specifically to their needs and preferences.