The SWOT analysis focuses only on the internal activities of the firm, while a PERT analysis is used to review the external environment in which the firm operates.

Question

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SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. While the strengths and weaknesses part of SWOT analysis focuses on internal aspects of the organization, the opportunities and threats part of SWOT looks at the external environment in which the organization operates.

The SWOT Analysis Focuses Only on the Internal Activities of the Firm