The Nutty Boys Nut Butter Company is about to diversify into an entirely new market-jellies and jams. This move will create the need for several new positions in the production and marketing departments. However, the production technologies and the marketing environment in this new market are very different than in Nutty Boys' traditional market. The company is likely to rely on external sources to fill many of the positions created by its diversification.

Question

Quizplus · Accepted Answer

Given the differences in technologies and marketing environments, it is unlikely that Nutty Boys Nut Butter will be able to find enough qualified applicants within the organization to fill the new positions. Thus, it will have to look outside the organization. This is known as external recruitment.

The Nutty Boys Nut Butter Company Is About to Diversify