The FAO's MPOWER campaign and FCTC program are a global efforts to

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The MPOWER campaign and FCTC program are both global initiatives aimed at reducing smoking, particularly in developing countries. MPOWER (Monitor, Protect, Offer help, Warn, Enforce advertising bans, Raise taxes) is a set of strategies developed by the World Health Organization (WHO) to help countries reduce tobacco use. The Framework Convention on Tobacco Control (FCTC) is a legally binding treaty developed by the WHO to address the global tobacco epidemic. Both initiatives recognize the significant health, economic, and social costs of tobacco use and aim to reduce its prevalence through evidence-based policies and interventions.

The FAO's MPOWER Campaign and FCTC Program Are a Global