In the ROWE (Results-Only Work Environment)intervention,researchers conducted qualitative fieldwork to get a sense of major work-life issues facing Best Buy employees.This information was then used to write relevant survey questions.This strategy of using qualitative information to inform quantitative research is called
A)time-series design.
B)formative research.
C)reflexive controls.
D)matching procedure.

Question

Quizplus · Accepted Answer

The strategy of using qualitative information to inform quantitative research is called formative research. In this case, the researchers used qualitative fieldwork to identify work-life issues facing Best Buy employees before creating a survey to gather quantitative data.

In the ROWE (Results-Only Work Environment)intervention,researchers Conducted Qualitative Fieldwork to Get