In which of the following theories of collective behaviour is it argued that people in a crowd act together as one unit and frequently engage in spontaneous and irrational action?

Question

Quizplus · Accepted Answer

Contagion theory argues that people in a crowd become infected with a collective mentality and behave irrationally and impulsively as a group. They act as a collective unit and do not think as individuals, resulting in spontaneous and irrational behavior.

In Which of the Following Theories of Collective Behaviour Is