You are hired by a large transnational sporting goods manufacturer to aid in the production of advertising for their products to a new group of consumers in a foreign country.What would you argue should be your primary concern?

Question

Quizplus · Accepted Answer

The primary concern should be the target audience for the products. Different countries and cultures have different preferences and needs when it comes to sports and sporting goods. It is important to understand the target audience in the foreign country and tailor the advertising to their interests and needs. This will require research and understanding of the cultural and social nuances of the target audience. Price, shapes and colours, and country of origin can be important factors as well, but they should be secondary to understanding the target audience.

You Are Hired by a Large Transnational Sporting Goods Manufacturer