A fundamental assumption of Festinger's social comparison theory is that people

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Festinger's social comparison theory asserts that people engage in social comparison to evaluate their beliefs and attitudes, as well as to reduce uncertainty about themselves and their social world. Therefore, option C is the most appropriate choice. Option A is incorrect because the theory deals with individual level comparisons, not societal ones. Option B implies that the need for novelty and change drives social comparison, which is not what the theory suggests. Option D involves a separate concept of social control, which is not related to social comparison theory. Option E is partially correct, but the theory's emphasis is on intra-group comparison rather than inter-group comparison.

A Fundamental Assumption of Festinger's Social Comparison Theory Is That