Lewin,in his classic study of attitude change conducted during World War II,found that the women he studied were most likely to change their attitudes if they
A)listened to a persuasive lecture when they were part of an intact group.
B)listened to a persuasive lecture in a cohesive group.
C)discussed the issue in a peer group and the group then reached a consensus on the matter.
D)the source of the persuasive message was a member of their group.

Question

Quizplus · Accepted Answer

Lewin found that peer discussion and consensus-building in a cohesive group was the most effective way to change attitudes. Listening to a persuasive lecture or having the message come from a member of their group had some impact but was not as effective as group discussion and consensus.

Lewin,in His Classic Study of Attitude Change Conducted During World