What Happens During the Norms Life Cycle

What happens during the norms life cycle?

A) Norms start out widely accepted and then fade until they are not followed,leading to a boomerang where actors once again begin to believe in them.
B) Norm entrepreneurs frame issues to convince others to share their beliefs,eventually leading to a norm cascade as more actors accept those beliefs.
C) Norms become widely accepted quite easily but are never effective in altering behavior unless some sort of enforcement is present.
D) Norms tend to begin to reach prominence in the Global South before ultimately transitioning to the Global North as well.