Differentiation attempts to create an impression of difference for the company's product or service in the mind of the ______.
A) manager
B) customer
C) employee
D) shareholder

Question

Quizplus · Accepted Answer

Differentiation strategies aim to make the company's product or service stand out in the mind of the customer, distinguishing it from competitors. Therefore, the desired impression should be created in the customer's mind.

Differentiation Attempts to Create an Impression of Difference for the Company's