Nike and Coca-Cola are well-known for following the ______ strategy.
A) cost leader
B) price leader
C) differentiation
D) focus or niche

Question

Quizplus · Accepted Answer

Nike and Coca-Cola have both invested heavily in branding and marketing to create a unique image and differentiate themselves from competitors. They are not necessarily the cheapest option, but consumers are willing to pay a premium for the perceived quality and values associated with these brands. This is a differentiation strategy.

Nike and Coca-Cola Are Well-Known for Following the ______ Strategy