Christina recommends that the organization invest in creating a strong brand image so consumers will be willing to pay more for its product than they are willing to pay for its competitor's product.Christina is recommending the ______ strategy.

Question

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Christina is recommending the differentiation strategy, which involves creating a strong brand image that will differentiate the organization's product from its competitors and justify a higher price. The branding strategy is a component of differentiation. Cost leadership involves producing a product at the lowest cost possible and selling it at a lower price than competitors. The focus strategy involves targeting a specific market niche.

Christina Recommends That the Organization Invest in Creating a Strong