Jennifer has been the top sales person in her department for years.It seems that every other month she wins the department's award for reaching sales goals.The department recently installed a new software program for entering sales.Jennifer has not taken time to learn the new system,preferring to spend her time on the phone making sales calls.Last month,the department manager decided that only sales entered into the new software would count toward the monthly award.Jennifer did not win an award this month.What Jennifer experienced was ______.
A) positive reinforcement
B) extinction
C) punishment
D) negative reinforcement

Question

Quizplus · Accepted Answer

Jennifer experienced punishment, which is the decrease in the likelihood of a behavior due to a consequence. Her failure to win the award due to not using the new software program is a punishment for not using the new system.

Jennifer Has Been the Top Sales Person in Her Department