In exclusive distribution,suppliers enter into agreements with ________.
A) multiple retailers that designate the latter as the only companies in specified geographic areas that are allowed to carry certain brands and/or product lines
B) one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or product lines
C) any retailer with ample credit that designates the latter to be allowed to carry certain brands and/or product lines
D) a retailer stating that the retailer cannot carry any competing product lines as a precondition for receiving favorable discounts

Question

Quizplus · Accepted Answer

In exclusive distribution, suppliers enter into agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or product lines. This helps to create a sense of exclusivity and increases the value of the product in consumers' minds. Multiple retailers are not typically designated as the only ones allowed to carry certain brands or product lines in exclusive distribution.

In Exclusive Distribution,suppliers Enter into Agreements with ________