An off-price chain specializing in fashion merchandise at deep discounts uses low-rent locations,self-service merchandising,and inexpensive fixtures.Alterations are not available and merchandise can be returned for store credit only.The chain illustrates which element of the retailing concept?
A) customer orientation
B) coordinated effort
C) competitive intelligence
D) goal orientation

Question

Quizplus · Accepted Answer

The described off-price chain's approach of using low-rent locations, self-service merchandising, and inexpensive fixtures, along with specific policies on alterations and returns, demonstrates a coordinated effort. This effort is aimed at maintaining low costs and passing the savings onto the customers, which is a strategic decision involving various aspects of the business working together towards a common goal.

An Off-Price Chain Specializing in Fashion Merchandise at Deep Discounts