A tire retailer guarantees to match all advertised specials of competitors,includes installation and balancing in its quoted price,and specializes in well-known tire brands.This illustrates which element of the retailing concept?
A) value-driven
B) customer service
C) competitive intelligence
D) goal orientation

Question

Quizplus · Accepted Answer

This illustrates the value-driven element of the retailing concept, as the retailer is offering competitive prices and added services to provide customers with good value for their money.

A Tire Retailer Guarantees to Match All Advertised Specials of Competitors,includes