A retailer can appeal to diverse target markets through omnichannel retailing.

Question

Quizplus · Accepted Answer

Omnichannel retailing allows retailers to have a presence across different channels, such as online, mobile, brick-and-mortar stores, and social media. This means that the retailer can reach and appeal to diverse target markets who prefer different shopping channels. For example, younger generations may prefer to shop online, while older generations may prefer in-store shopping. Omnichannel retailing allows retailers to cater to both of these target markets and more.

A Retailer Can Appeal to Diverse Target Markets Through Omnichannel