A vital component of a customer loyalty program is ________.
A) restricted membership
B) new rules of participation
C) standardized letters to participants
D) a database to track consumer purchases

Question

Quizplus · Accepted Answer

A database to track consumer purchases is a vital component of a customer loyalty program as it helps in understanding the consumer behavior and preferences, enabling the program to offer personalized rewards and incentives. Restricted membership, new rules of participation, and standardized letters to participants are important but not as crucial as a database to track consumer purchases.

A Vital Component of a Customer Loyalty Program Is ________