Which retail strategy does not provide a differential advantage to a consumer?
A) optimal retail strategy
B) augmented retail strategy
C) expected retail strategy
D) potential retail strategy

Question

Quizplus · Accepted Answer

An expected retail strategy is simply meeting the basic expectations of consumers, such as having the product in stock and offering reasonable prices. This does not provide a differential advantage compared to competitors. On the other hand, optimal, augmented, and potential retail strategies all provide unique benefits to consumers that can differentiate a retailer from its competitors.

Which Retail Strategy Does Not Provide a Differential Advantage to a Consumer