In micromerchandising,retailers seek to match local assortments to the needs of the population that each store serves.Thus,a supermarket located near a college may feature dormitory supplies,while a store located in a family area may feature discounts on frozen foods.Micromerchandising is a form of ________.
A) value-oriented strategy
B) adaptation strategy
C) category management
D) consumerism

Question

Quizplus · Accepted Answer

The Answer of In micromerchandising,retailers seek to match local assortments to the needs of the population that each store serves.Thus,a supermarket located near a college may feature dormitory supplies,while a store located in a family area may feature discounts on frozen foods.Micromerchandising is a form of ________.
A) value-oriented strategy
B) adaptation strategy
C) category management
D) consumerism

In Micromerchandising,retailers Seek to Match Local Assortments to the Needs