Relationship retailing is based on the building and maintenance of long-term relationships with profitable customers.

Question

Quizplus · Accepted Answer

Relationship retailing focuses on creating strong and enduring relationships with customers who provide consistent revenue and profitability for the business. This is achieved through personalized experiences, excellent customer service, and ongoing communication and engagement with the customer. By prioritizing relationship building over short-term sales, businesses can create loyal customers who will continue to choose their brand over competitors.

Relationship Retailing Is Based on the Building and Maintenance of Long-Term