A retailer sells its goods and services to a broad spectrum of consumers in ________.

Question

Quizplus · Accepted Answer

Mass marketing refers to the strategy of selling products to a broad spectrum of consumers without targeting specific segments. Therefore, option B is the correct answer. Market segmentation involves dividing the market into specific groups with similar needs and characteristics, target marketing involves selecting specific segments to focus marketing efforts on, and multiple segmentation involves using multiple criteria to segment the market.

A Retailer Sells Its Goods and Services to a Broad