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An Off-Price Retailer Stocks First-Quality,in-Season,name-Brand Apparel,accessories,and Footwear for the Entire

Question 36

Multiple Choice

An off-price retailer stocks first-quality,in-season,name-brand apparel,accessories,and footwear for the entire family with savings at 20 percent to 60 percent from regular department and specialty store prices.This constitutes its ________.


A) goods/service category
B) organizational mission
C) target market
D) competitive advantage

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