A major retailer studied the image of two of its units,a discount specialty store chain and an upscale specialty store chain,using a store positioning map technique.Each chain's images were clustered in separate quadrants.Which statement best explains this phenomenon?
A) Each chain has a distinct image.
B) Both chains appeal to the mass market.
C) Both chains appeal to the same target market.
D) Both chains are perceived as being upscale.

Question

Quizplus · Accepted Answer

The fact that each chain's image is clustered in separate quadrants suggests that they have distinct images, which is why they do not overlap in the same quadrant. This also implies that they are likely targeting different customer segments with different positioning strategies.

A Major Retailer Studied the Image of Two of Its