A major potential disadvantage associated with the use of a differentiated marketing versus a mass marketing approach is that ________.
A) a major market segment may be saturated with retail offerings
B) an unchosen segment may have more opportunities
C) differences in each segment may be small relative to the costs of reaching each segment
D) competition is increased in each segment

Question

Quizplus · Accepted Answer

The cost of reaching each segment in a differentiated marketing approach can be higher than that of mass marketing, and if the differences between each segment are small, the extra spending on marketing to each smaller segment may not result in a significant return on investment.

A Major Potential Disadvantage Associated with the Use of a Differentiated