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An Appliance Repair Firm Wishes to Determine the Degree of Customer

Question 76

Multiple Choice

An appliance repair firm wishes to determine the degree of customer satisfaction with its repair services.A survey is sent to each customer to determine whether their appliance was repaired properly,whether the workman arrived at the promised time,and whether the repair charge was within the original estimate.Other questions dealt with the conduct of the repairperson in terms of dress and customer relations skills.This survey is an example of which stage of the retail strategy?


A) feedback
B) adaptation
C) tactics
D) positioning

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