A retailer's ability to understand and predict the effects of controllable and uncontrollable variables is enhanced by the use of marketing research and marketing information systems.

Question

Quizplus · Accepted Answer

Marketing research and marketing information systems provide retailers with data and insights that help them identify and analyze controllable and uncontrollable variables affecting their business. By better understanding these variables, retailers can make informed decisions that improve their marketing efforts and overall performance. Therefore, the statement is true.

A Retailer's Ability to Understand and Predict the Effects of Controllable