a.Differentiate among a mass marketing,concentrated marketing,and differentiated marketing approach to the identification of consumer characteristics and needs.
b.Under what circumstances should a retailer use each approach? Explain your answer.

Question

Quizplus · Accepted Answer

The Answer of a.Differentiate among a mass marketing,concentrated marketing,and differentiated marketing approach to the identification of consumer characteristics and needs.
b.Under what circumstances should a retailer use each approach? Explain your answer.

ADifferentiate Among a Mass Marketing,concentrated Marketing,and Differentiated Marketing Approach to the Identification