The overall process whereby one member of a channel dominates the decisions made in the channel due to the power it possesses is referred to as ________.

Question

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Channel control refers to the ability of a channel member to dominate the decision-making process within the channel, which can lead to the exercise of power and influence over other members. This can result in a power struggle within the channel and may impact the overall effectiveness of the channel. Vertical integration and vertical marketing systems refer to different types of channel structure, while bargaining power relates to the ability of a channel member to negotiate favorable terms with other members.

The Overall Process Whereby One Member of a Channel Dominates