The major difference in the role of a franchisee between a product/trademark and a business format franchise is that in a product/trademark franchise,the franchisee has ________.

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In a product/trademark franchise, the franchisee typically buys the right to sell the franchisor's product but operates more independently compared to a business format franchise. In a business format franchise, the franchisor provides a full business model, including brand, products, and detailed operational procedures, leading to less autonomy for the franchisee.

The Major Difference in the Role of a Franchisee Between