A cosmetics manufacturer is using a differentiated marketing strategy.While some of its brands are sold through its direct selling organization,other brands are sold through department and specialty stores.The manufacturer uses ________.

Question

Quizplus · Accepted Answer

Dual marketing is used when a company employs multiple channels to reach different segments of the market, as described with the cosmetics manufacturer using both direct selling and department/specialty stores for different brands.

A Cosmetics Manufacturer Is Using a Differentiated Marketing Strategy