A manufacturer seeking to control retail selling prices and the in-store competitive environment should utilize an independent vertical marketing system.

Question

Quizplus · Accepted Answer

An independent vertical marketing system does not involve control by any single member over the others; it consists of independent firms at different levels of the supply chain. A manufacturer seeking to control retail selling prices and the in-store competitive environment would likely use a corporate or administered vertical marketing system, where the control over the production and distribution is more centralized.

A Manufacturer Seeking to Control Retail Selling Prices and the In-Store