According to the wheel of retailing theory,as retail innovators mature,they ________.

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According to the wheel of retailing theory, as retail innovators mature, they tend to increase their services in order to attract and retain customers, which leads to higher prices. This pattern is seen in many retail sectors, including discount stores, where early entrants offered few frills but gradually added more services and amenities as they became more established. As a result, prices tend to rise over time as retailers seek to capture the value they create through enhanced customer experiences.

According to the Wheel of Retailing Theory,as Retail Innovators Mature,they