A destination retailer ________.
A) is patronized because of convenience
B) has a large proportion of outshoppers
C) is a parasite
D) uses price as its major component in the retailing mix

Question

Quizplus · Accepted Answer

A destination retailer has a large proportion of outshoppers who make a special trip to visit the retailer, often because they offer unique merchandise, exceptional customer service, or a memorable shopping experience. Therefore, option B is the correct answer. Option A is incorrect because convenience is not the primary reason for visiting a destination retailer. Option C is incorrect because a destination retailer is not a parasite but rather a key player in the retail industry. Option D is incorrect because a destination retailer's focus is not only on price but also on other factors, such as product assortment and customer service, to attract and retain customers.

A Destination Retailer ________